Best Buy and Google has teamed up for an awesome partnership in which select Best Buy retail stores will house a smaller designated Google Shop. These "Google Shops" aren't retail stores per se, they're there more to show off its latest and greatest tech for potential consumers.
This partnership started early last November when the first store opened up in Canada. Since then, 10 more Best Buy x Google Shops have opened up across Canada with 4 more planned stores yet to open. Currently, they have no plans for permanent shops in the US, but with the way things are going for them, it's likely they'll expand.
What's it like?
It's kind of a mash up between the Samsung Experience and the Apple Store. The entire area isn't huge, the space is compact but the usage of space is efficient utilizing modular furniture to keep things flowing when needed.
What do you get out of it?
The main purpose is that it is a showroom. You'll be able to see and feel all of Googles latest and greatest technology and to be able to experience them before making a purchase. To help supplement that experience, there are also trained google product experts to help educate you and answer any questions that you may have about a particular Google product. Some of the products you can experience are: Google Pixel/XL, Google Daydream, Google Home, and much more. If this isn't enough, they also have planned workshops to help further educate the public on their products.
Consumers may opt-in for a one-on-one appointment with a Google Product expert or they may attend weekly workshops that will be held at the Google shops. These Google shops workshops will cover a wide range of topics on various Google Products and Technology.
These shops are still relatively new with North America, but has been around in the UK already. With enough momentum, we are sure the U.S. will be seeing some Best Buy x Google Shops opening up soon.
Do you live in Canada? Do you want to check out some of these stores in person? Here are a list of some of the Google Shops that have opened up in Canada.
Best Buy x Google Shop locations in Canada:
- Bramalea City Centre, 25 Peel Centre Dr, Unit 451, Brampton, ON, L6T 3R5
- 810 St. James St, Unit A, Winnipeg, MB, R3G 3J7
- 420 Vansickle Rd, Bldg L, Unit 1, St. Catharines, ON, L2S 0C7
- 17539 Stony Plain Rd NW, Edmonton, AB, T5S 2S1
- 1701 Merivale Rd., Nepean, ON, K2G 3K2
- 2500 Winston Park Dr., Unit A, Oakville, ON, L6H 7E5
- 167 North Queen St., Etobicoke, ON, M9C 1A7
- 2929 Barnet Hwy., Unit 2140, Coquitlam, BC, V3B 5R5
- Central City, 10153 King George Highway, Unit 3200, Surrey, BC, V3T 2W1
- 6200 McKay Ave., Unit 200, Burnaby, BC, V5H 4L7
Don't live in Canada? Check out TechCrunch's virtual tour on YouTube.
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